by Paul Laughlin | Oct 2, 2015 | News
The book “The Dark Side of CRM” has now been published. It explores the bad behaviour of companies & customers and how new technology is empowering both. As well as highlighting a number of critical issues, it also explores how firms might address... 
by Paul Laughlin | Jul 21, 2020
Who we are The services of Laughlin Consultancy Ltd are delivered by Paul Laughlin. With over 20 years of experience in creating and leading data & analytics teams, Paul now focusses on helping other leaders master ‘The People side of Data &... 
by Paul Laughlin | Nov 27, 2017 | News
An article, co-authored by Paul Laughlin, Professor Merlin Stone & colleagues from St Mary’s University, has been published in The Bottom Line. An international journal, dedicated to data management and data monetization. This academic journal is edited by... 
by Paul Laughlin | Dec 16, 2016 | News
An article coauthored by Paul Laughlin & Professor Merlin Stone has been published in the Journal of Research in Interactive Marketing. Building on the success of their co-authored chapter in ?The Dark Side of CRM?, this complements that content. It also provides... 
by Paul Laughlin | Jun 26, 2017 | News
Paul Laughlin, founder of Laughlin Consultancy, was the keynote speaker at a breakfast briefing sponsored by MyCustomer and ForgeRock. This was held at the Royal Institute in London and focused on the topic of: “GDPR & Identity Management: The key to...