Laughlin Consultancy, MD, Paul Laughlin has been quoted on the cover of another new book “Applied Predictive Modelling for Direct Marketing in R“.

In this new book, authors Dr Alun Brain and Sameer Rahman share practical advice on building predictive models. Covering both best practice in R coding for such models & practical considerations for modellers. An accessible and practical book for today’s data scientists or modellers.

This book is now also available in version providing equivalent detail for predictive modelling using SAS or Python instead.

Paul’s book cover recommendation states:

“Few books in this field manage to combine statistical rigour with commercial pragmatism. Sameer and Alun have achieved this with an accessible book that will help all those applying predictive analytics to marketing. Their practitioner experience shines through as they cover everything from model building methods to selling the model into your business. With technical details including how best to bin different types of variables, this will meet the needs of novice to experienced modellers. With advice on influencing stakeholders & ongoing usage, it also enables leaders to get the best value out of this approach. Destined to become a much-used guide for analysts & data scientists alike.”

Paul Laughlin quoted on back cover of “Applied Predictive Modelling for Direct Marketing”

Sameer also chaired the very useful CIM Wales 2018 masterclass on Analytics. Laughlin Consultancy is delighted to recommend Sameer and his work in a number of communities to advance best practice in Analytics & Data Science.

Laughlin Consultancy is proud to be associated with such a helpful book. Paul Laughlin will continue to provide book cover recommendations, for other suitable publications, over the coming years. Helping Data, Analytics & Marketing leaders to make sense of the book options available.