Laughlin Consultancy is delighted to announce a partnership with Royal Mail Data Services, to publish their 2018 Insight Report. Paul Laughlin has authored a co-branded thought leadership report, on the topic of Dynamic Customer Data and its implications for businesses.

This annual publication provides an insight into developments & challenges in the world of data. It has become sought after as source for both research and thought leadership, to inform today’s data leaders.

The 2018 Insight Report is entitled: “Dynamic Customer Data in a Digital World“. Within 24 pages, Paul reviews:

  • 3 key Data Accuracy challenges that need to be tackled;
  • A definition of Dynamic Customer Data & why it matters;
  • 3 waves of change that Digital Transformation projects need to consider;
  • 6 requirements to help you find the right Dynamic Customer Data Management solution.

For further details and to download your own copy of this report, visit Royal Mail Data Services:

Insight Report

If your organisation is interested in partnering with Laughlin Consultancy to provide thought leadership content, please contact us directly.