Paul Laughlin, Founder of Laughlin Consultancy, recently delivered a Masterclass for University of South Wales at Treforest campus.

This Masterclass covered the topic of “Softer Skills for Analysts”. Paul provided a half-day overview of Laughlin Consultancy’s 9 Step Model for Effective Analytics. Sharing lessons learnt; over 15 years of creating, leading & mentoring, analytics teams & their leaders. Delegates has opportunity to practice skills in questioning, stakeholder management, data visualisation & influencing action – through interactive exercises.

All delegates, from a number of public organisations, praised this Masterclass. Feedback gave high scores for both training experience & relevance of skills learnt. More information on Laughlin Consultancy’s 9 step model, and it’s relevance for all types of analysts, can be found in this post from Customer Insight Leader blog:

Planning your analysis with a model for greater value

Do you, or your team, spend sufficient time planning your analysis? When training analysts how to deliver more value, two topics have proved the most popular. One is training in socratic questioning techniques; to get to the real business need. The other is the 9 step approach to customer analysis.

The Masterclass was part of a series of Leadership & Management Masterclasses being run by University of South Wales (USW) in 2018. “Softer Skills for Analysts” formed part of Stream 2 on “teams”. News of further Masterclasses will be published on USW Commercial website:

Masterclasses – University of South Wales Commercial Services

We run a range of coaching masterclasses throughout the year, focusing on ‘the self’, ‘the team’ and ‘the organisation’. Find out more.

Laughlin Consultancy are also pleased to announce that we anticipate further collaboration, with University of South Wales in future, as we develop a partnership to benefit local organisations & leaders.