Laughlin Consultancy has collaborated with Worldwide Business Research to survey the view of over 100 Data Insight Leaders.

Following on from the success of a report published by WBR in 2016, this survey also provides a comparison with last year’s results and expert commentary on the implications for leaders working in this area.

Our 2017 survey asked these data & analytics leaders, from across eight industry sectors, 13 key questions. Although 40% of answers are from leaders based in the UK, input from other leaders across the USA, France, Spain, Nordics & the DACH region, help confirm the international applicability of lessons learnt.

The Data Insight Leaders surveyed came from the 8 commercial sectors making the most use of data insights today:

  • Telecommunications
  • FMCG
  • Finance and Insurance
  • Retail
  • Pharma
  • Media
  • Travel
  • Technology

The findings provide a?fascinating insight into how their role, investment focus & challenges are changing. Highlighting a greater focus on deployment & integration with frontline systems, as well as cultural challenges and the need to prepare for GDPR. It reveals recruitment challenges, different levels of support & challenges within organisations and positive progress in measuring an ROI.

Questions covered the areas of:

  • Data challenges and Organisational Structure
  • Growth and Investment
  • Talent Acquisition and GDPR

In this free report, Paul Laughlin provides commentary on the implications of our findings for Data Insight Leaders everywhere.

The information in this survey, together with analysis/commentary from Paul Laughlin, will also form an input to this year’s Data Insight Leaders Summit in Barcelona. Paul Laughlin will again be chairing this prestigious event, on 18-19 October 2017. If you are interested in attending and would value a discount, please contact Paul Laughlin.

A brief review of the benefit of attending last year’s Summit is also available on our award-winning Customer Insight Leader blog: