We are pleased to announce that Paul Laughlin, MD of Laughlin Consultancy, chaired?the?Customer Insight table?at this year?s?DataIQ Discussion.

Held on 23 Feb, at?the Skyloft of?Millbank Tower, this day (dedicated to discussion at?themed roundtables) was a valuable event for customer insight & other data leaders.

Key reasons for attending this event (or future DataIQ Discussion events) are:

  • Keep up to speed with the latest trends and challenges posed by a fast-moving industry
  • Learn and share with like-minded professionals from a range of industries ? what is working, how challenges are being overcome?
  • Opportunity for in-depth, facilitated discussion on the key issues which matter most to their business

Further details can be found on?DataIQ site.

To help Customer Insight leaders,?who were unable to attend this year, Paul has published a two-part debrief on what was learnt at his Customer Insight table:

What are the questions, that insight leaders today, want answered? (part 1)

Yesterday, I had the privilege of chairing a table at DataIQ?s 2017 Discussion event. It was a great opportunity to hear the questions that insight leaders today most want answered. Not surprisingly, I was invited to chair a table on the topic of ? Customer Insight ?.

What are the questions that insight leaders today want answered? (part 2)

This post concludes our two-part series, on the questions that insight leaders raised, at DataIQ Discussion 2017 event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result) Those certainly were hotly debated topics, that appeared relevant to everyone around the table.

Thank you to all the insight leaders who participated in this year?s conversation.

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