An article coauthored by Paul Laughlin & Professor Merlin Stone has been published in the Journal of Research in Interactive Marketing.

Building on the success of their co-authored chapter in ?The Dark Side of CRM?, this complements that content. It also provides references for a more academic audience.

Entitled ?How interactive marketing is changing Financial services?, this?article explores a number of interrelated themes:

  • Impact of Internet & ITC innovations on how Financial Services are distributed
  • How customers are managed, including identifying ?good? & ?bad? customers
  • How customers can be ?bad? but escape the consequences
  • How changes in information asymmetry between suppliers & customers are changing CRM

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