Paul Laughlin was the keynote speaker at a “breakfast briefing” focused on events data for select marketers hosted by and Royal Mail Data Services.

He shared on the importance of “life events” and the use of life event data triggers to improve the relevance of your marketing.

Recent reports published by Royal Mail Data Services and the DMA, both stress the importance of relevance & timing in marketing communications.

Paul emphasised how important this is, even compared to the widespread use of propensity models.

A full debrief of this breakfast briefing is available on our Customer Insight Leader blog.

Paul will be sharing, once again, at a similar event being held in November.