Paul Laughlin, MD of Laughlin Consultancy, was an expert speaker at the #InsM&Deu event held at Simmons & Simmons offices in London.
With insurance marketing & sales leaders attending from across UK & Europe, it was a great opportunity to hear how leading firms are evolving in the face of challenges from technology, regulation & rising consumer expectations. Speakers included leaders from Generali, Zurich, Aviva, AIG, Vitality, Axa, LV=, Standard Life and many other leading businesses.
A full write-up of the event, with the key lessons recalled from each speaker, is available on our Customer Insight Leader blog:
” Insurance Marketing & Distribution Summit Europe 2015 ” proved to be a great event. There were interesting speakers, a range of topics & plenty of opportunity for interaction. Plus, it was a pleasure to share with this group myself, more on that later.
Paul shared an introduction to using Customer Insight to mitigate your Conduct Risks, including some highlights from the training that has helped insurers this year. Explaining how embedding customer insight into your marketing processes can help address challenges from the FCA, including Consumer Spotlight, Behavioural Economics & Vulnerable Customers. His slides are available on our SlideShare channel:
Helping you Maximise the Value of your Customer Insight Published on Presentation given to Insurance Marketing & Distribution Europe Summit in Dec 2015 1. Customer Insight & Conduct Risk How Customer Insight can help YOU manage Conduct Risk, not the FCA 2. Why should you listen?