Paul Laughlin, managing director of Laughlin Consultancy, was keynote speaker, presenting at Redenex’s Multichannel Sales & Marketing Strategy business tour (#MSMS2015) on 1 July. Aimed at European retailers, the event was attended by prominent Russian retailers keen to learn more about using Customer Insight to generate greater value in their businesses.

Paul shared his experience on the topics of both how to adopt Holistic Customer Insight best practice. He also shared on  Marketing Effectiveness Measurement and budget setting. Both presentations are available on our SlideShare channel:

Msms2015 adopting holistic customer insight public

Helping you Maximise the Value of your Customer Insight Published on 1. Paul Laughlin, Managing Director, Laughlin Consultancy @LaughlinPaul Adopting Holistic Customer Insight #MSMS2015 © Laughlin Consultancy Ltd, not to be used without permission. 2. Customer insight makes money © Laughlin Consultancy Ltd, not to be used without permission. 3.

Measuring your Marketing Effectiveness for Budget setting public

Successfully reported this slideshow. , Helping you Maximise the Value of your Customer Insight Published on 1. Paul Laughlin, Managing Director, Laughlin Consultancy @LaughlinPaul Actionable Budget Marketing Strategy #MSMS2015 © Laughlin Consultancy Ltd, not to be used without permission. 2. Klondike Goldrush © Laughlin Consultancy Ltd, not to be used without permission.

Those presentations helped spark a useful Q&A time to draw out issues for delegates businesses and discuss how to apply Customer Insight to those business models. Paul has shared more reflections on the key issues raised at that event on our Customer Insight Leader blog:

No time for Insight spin, the Russians are coming – Customer Insight Leader

It’s not often that you have opportunity to discuss Customer Insight with leading Russian retailers. On 1 July, at #MSMS2015 event, I had such an opportunity and thoroughly enjoyed it. In the end this was an exclusive, intimate business tour for predominantly two leading Russian retailers (from fashion & home furnishings sectors).